Pricing tiers — Starter, Pro, Business and when to upgrade
What's included in each Voxinly plan, what each tier is best for, and the signals that tell you it's time to step up. Honest pricing in honest English.
Voxinly's three tiers are designed to grow with you. The good news is you won't outgrow Starter quickly — it covers the essentials a solo tradesman needs. This page explains exactly what's in each tier and the signals that tell you it's time to step up.
Starter — £29/month
Aimed at solo tradesmen with a single website. You get the always-on chatbot, the knowledge base, postcode coverage, quote rules, photo upload, trust badges, email-only handoff, and 300 conversations a month (about 10 a day — comfortably above what most solo trades see).
What's NOT in Starter: WhatsApp / SMS alerts, Sentinel site monitoring, the Bot Tune-up self-learning digest, multi-site, white-label. If you don't need those, Starter is genuinely all you need.
Pro — £89/month
The sweet spot for 2-5 person trade firms. Everything in Starter, plus 3,000 conversations a month, WhatsApp + SMS hot-lead alerts, Sentinel monitoring (we ping you the moment your site or checkout breaks, so customers can still buy), 13-language support, and Bot Tune-up — the weekly digest that asks you the questions your bot couldn't answer, then updates itself.
Most firms moving up from Starter come because of one of three triggers: a second tradesman joined the team, WhatsApp became too important to skip, or they wanted the bot to teach itself rather than babysit it.
Business — £249/month
For established firms running multiple vans, multiple sites, or a regional brand. Everything in Pro, plus 15,000 conversations a month, white-label (custom domain + your branding, not ours), API access, multi-site (up to 10 sites under one account), and dedicated email support with a 4-hour SLA.
Business is rarely needed by trade firms under 6 vans. Most customers on Business are regional brands or franchises treating the chatbot as a primary lead channel across several outlets.
Feature comparison
| Feature | Starter | Pro | Business |
|---|---|---|---|
| Chatbot on your website | Yes | Yes | Yes |
| Knowledge base | Yes | Yes | Yes |
| Postcode coverage + zones | Yes | Yes | Yes |
| Photo upload | Yes | Yes | Yes |
| Email hot-lead alerts | Yes | Yes | Yes |
| WhatsApp + SMS hot-lead alerts | — | Yes | Yes |
| Sentinel monitoring (site / checkout) | — | Yes | Yes |
| Bot Tune-up self-learning digest | — | Yes | Yes |
| 13-language support | — | Yes | Yes |
| Multi-site | 1 site | 1 site | Up to 10 |
| White-label (custom domain + branding) | — | — | Yes |
| API access | — | — | Yes |
| Conversations/month | 300 | 3,000 | 15,000 |
| Support | Knowledge base | Email · 4 business hours | Named human · 4-hour SLA |
Upgrade signals — when it's time
Starter to Pro
- You hit the 300 conversation cap two months running
- You took on a second tradesman or an apprentice
- Customers keep asking for WhatsApp
- You want a ping on your phone when a hot lead comes in (not just an email)
- Your site has gone down once and a customer rang you to tell you
- You're tired of editing the bot's knowledge base by hand and want it to learn on its own
Pro to Business
- You hit the 3,000 conversation cap
- You're running multiple sites or multiple regions
- You want your own branding on the chatbot (not 'Powered by Voxinly')
- You want API access to pull the conversation data into your own dashboards
- You need a named human at the end of an email, not just a support form
Billing details
Monthly subscription via Stripe. No setup fee. No long contract — cancel anytime, takes effect at the end of the current month. Annual plans get 2 months free (pay 10 months, get 12). VAT added for UK customers; you'll see the receipt in your inbox each month.
FAQ
What happens if I hit my conversation cap?
Voxinly keeps the chatbot live and keeps capturing leads — you don't get cut off mid-month. Instead, the bot switches to a polite 'we've taken your details and someone will ring you back within 24 hours' reply for the rest of the month. We'll email you to suggest upgrading.
Can I downgrade?
Yes, anytime — takes effect at the end of your billing month. Your team and conversation history stays intact; features outside your new tier just stop working.
Do you offer custom enterprise pricing?
Yes — regional brands, franchises and councils can ask for a custom quote at hello@voxinly.com.
Is there a free tier?
Not currently — the 14-day trial is the way to evaluate. Starter at £29/month is the lowest-priced ongoing plan.